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Both print and online directories, are crucial media for reaching
consumers in the active decision making process. The yellow pages
is "the original" search engine, a trusted source for
consumers who actively seek products or services in their local
marketplace.
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DAS
Group is a National Certified Marketing Representative (CMR)
recognized by Yellow Pages publishers worldwide. Over the last
25 years, DAS Group has grown to be one of the largest CMRs in
the United States, helping our clients effectively influence
buyers at their point of decision.
Yellow Pages, both print and online directories, are a crucial
media for reaching consumers in the active decision making
process. The Yellow Pages is the “original search engine,” a
trusted source for consumers actively seeking products and
services in their local marketplace.
DAS Group works with national and regional companies managing
decisions for corporate owned locations, field/distributed
decision-making and franchise accounts to develop an advertising
strategy that will leverage local marketing objectives through
strategic media planning, budget management and effective creative.
We match your market potential to your advertising budget to
keep spending rational and efficient. Market potential may
only be one factor; the program can be designed to focus on
the areas you service, creating a strategy that allows you
to match the traffic generated by your advertising to your
capacity to service those requests by location/market area.
Yellow Pages lends itself to testing. DAS Group works with
our clients to ensure that any media buy we place works to
deliver within our client’s overall ROI (Return on Investment)
requirements. |
