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DAS Group knows that each client’s
needs differ greatly depending on a number of factors unique
to their individual business, products or services they offer,
and their geographic service limitations.
When exploring search engine opportunities,
the long-term viability of sustaining the campaign is important.
DAS Group starts by developing an acceptable CPA (Cost
Per Acquisition) based on ROI objectives so that the overall
campaign goals make sense. We evaluate the competitive nature
of the bids to determine whether or not the buy makes sense,
before we even start. Then, working backwards, we determine
a “maximum” allowable
PPC (Price Per Click) or
PFC (Price
For Call). This is key
to avoiding the frenzied dog-eat-dog mentality of some bidders.
DAS Group monitors your conversions, when necessary, whether
we consider a conversion a customer registration or a sale.
The lower conversion rates become, the higher acquisition
costs become, making PPC (Price
Per Click) or PFC (Price
For Call) less cost-effective.
Paid Search Engine placements work best for those companies
who need an instant source of traffic, have rotational products
or pricing affected by seasons, promotions with short shelf
life, or those in need of high visibility advertising at a
lower cost compared to most other media.
Advertisers can choose among many Local Search Engine options
to distribute advertising through paid search engine placements
using specific geographic targeting. This prevents users outside
of your service coverage footprint from seeing your ads and
virtually eliminates the “wasted clicks” that increase
your cost of doing business. DAS Group clients have access to detailed reporting and web
analytics provided through our hosted solutions.
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