IYPs (Internet Yellow Pages) or online directories
are a critical component of any local or national online marketing
campaign. These online directories complement your print Yellow
Pages program by giving you access to new customers enhancing
your print program and providing an affordable way to expand
your coverage. Online directories can drive qualified traffic
to your web site or increase/enhance your overall call volume.
Tracking the success of your campaign is easy. DAS Group will
work with you to employ test numbers and conversion tracking
on your site to get a realistic picture of the success of each
IYP (Internet Yellow Pages) placement. Log into our client
center for real-time reports on how these placements are performing.
IYPs are only one component of the local online search market.
DAS Group works with our clients to create a comprehensive
localized solution that combines IYP's and local search engine
marketing to ensure you are visible no matter where your potential
customers may look for you online.
